How Can I Earn Money With Instagram?
When we hear the word monetization, we often think that it's about having millions of followers to get your account qualified, but actually, it's doesn't work that way.
A small yet engaged following of 1,000 is enough to begin to leverage and monetize your account. Remember, engagement matters the most.
Let's say you're an event organizer, and since Instagram is a visual platform, you can post photos of the event you've handled and add your website link or lead them to the contact page. Believe me, that work wonders. Another thing you must consider is running Instagram Ads for your account and incorporating Facebook Ads with it.
Instagram has its very own algorithm it terms of ranking.
Instagram determines what kind of post might be interesting for you depending on what you search and who you follow.
Just like analytics, you can check insights to see the time frame on when your audience is most active.
Instagram prioritizes organic engagement with followers.
Instagram also determines how often you post and how often your followers engage. Flooding your followers with content will likely drive them away, so don't overdo it.
Your followers have their own number of followers, it may be at 100 to 100,000. But loyal followers with little followers who engage more are important than the ones with a good amount but do not even engage.
How long does your followers use Instagram? This will also determine which of them to prioritize.
With all these algorithms being said, here are ways to start with your monetization journey:
1. Build Credible Followers
Having the right amount of followers on your account is one of the things you need to put your business out there successfully.
You need a significant amount of followers, so a bigger set of an audience can see your content, which means you have higher chances of conversion.
If you think you have less than the great number of followers, don't worry! There are many ways to build an audience through proper engagement.
You can do these strategies: like photos from an account within your niche, post comments on their post but do not spam them. You can also ask them to follow you because you think they might enjoy your content and it could be helpful for them, too; another strategy is running a contest that includes tagging friends or supporting your account.
2. Provide A Link To Your Blog & Create Good Bio
Linking significant pages, especially the direct link to your blog is very important when you're aiming to make money on Instagram.
Every content that you post on Instagram should have the appropriate call-to-action. Let's say you're posting about a new product, you should add a link to the specific page of this product for them to go through it easily. It's a good idea to aim for user-friendly navigation not only within the website but on your social media accounts as well.
You need to utilize your Instagram as a branding channel to drive traffic to your website or convert it to sales but don't make it seem like you're pushing them to do it.
Do not go overboard with positioning yourself in the niche, not until you have something of perceived value that you could use to persuade them further.
3. Sharing Quality, Engaging Images & Videos
Instagram is the most visual social networking tool, which makes quality images important. This will create an appeal, and most importantly, it will set the tone of your brand. It should be able to tell a story or at least introduce what your business is all about.
Nothing's more "monetization" worthy than a feed with quality looking images. Know what kind of visuals are appealing to your target audience and deliver it.
You can always show off your products and get creative with your approach. If you're selling clothes, post images of it being worn by a model, or if you're in the food industry, you could share a recipe that they can create by using your product. It's a matter of how it will benefit them, too.
4. Encourage Followers To Engage
If you were able to create a community, some of your followers are more than willing to endorse your brand with little recognition - that means you can post an image of them on your profile.
Let's say they bought your product, and you asked them to take good photos of themselves using it, and then you'll post it on your account. It's a great way not only to engage but to show reviews from real people as well.
Give your followers the chance to submit photos or videos of their experience with your brand. You can also run a contest in line with this.
You can also add call-to-action on your posts or ask them questions that they will feel inclined to answer. If you're running a fitness account, you can ask them about their favorite exercise or what they eat for breakfast.
5. Partner Up With Influencers
Have you ever heard of influencer marketing? It's actually one of the most popular methods of advertising your branding the modern age. The good news is, there's always an influencer for every type of business!
The benefits of this strategy include building brand trust, generating relevant leads and higher conversion, and attracting a new audience to your services. Certainly, fans will always welcome brands endorsed by their favourite influencer which is why it's a great way to turn non-users to users.
6. Running Paid Ads
Believe it or not, Instagram ads is proven to increase engagement to your business/brand per follower. An active account with compelling content has higher chances of having people click on their ads. Apart from this, you are also able to create specific target market for your services. You can set locations to ensure you're targeting the right audience.
Running ads will result to higher conversion rates, especially engagement that encourages the audience to visit your website. This will increase your brand's visibility on your targets and can increase the speed of growth in your Instagram account.
Applications You Can Use For Instagram Monetization
If you're looking for tools that can help you monetize your Instagram account, there is a wide array of options available. You can choose whatever fits you need best.
Here’s a few of the tools you might want to consider:
- TapInfluence. Get insights on Influencers with visuals. It's easy to use.
- Linkin.bio. Turn your posts into a clickable feed!
- Buzzoozle. Easily search for Influencers to connect with within your niche.
- Bitly. One of the most famous URL shortener, and link management tool for your Instagam bio.
- Linktree. Showcase different services you offer with Linktree and post more than one website link.
Benefits Of Instagram Ads With Facebook Ads
We recommend running Facebook ads, especially Facebook re targeting ads along with Instagram marketing. That being said Instagram is one of the most popular and fast growing platform that brands and influencers are currently making big money from, backed up with actively running Instagram ads and, partnered with Facebook re targeting, you can create multiple touch points to increase brand awareness and sales.
Ads that run on both Instagram and Facebook have better performance than the ones who only use one of the other. The metrics measures are, but not limited to: video views, website clicks, mobile app installs, growth in followers, likes and many more.
Often, people are on their phones browsing through Facebook and Instagram, which is another reason why running ads on both these powerful networks is a great investment for your company.
Instagram Ad Mistakes You Shouldn't Commit
Not Targeting The Right People
Often, when we're overwhelmed with the benefits of social media, we think that we can serve everyone. You're not a part of a buffet! You want to categorize the specific people you want to market to. Where are they located? Are you targeting locals? Remember, you can't serve everyone all at once. You need to know the people who NEED your services.
Focusing On Quantity Over Quality
When posting something on your Instagram account, make sure you provide high quality photos and not blurred, or the generic stock images you see online. Not only will quality images raise your credibility, but it will also be aesthetically pleasing, making customers feel more inclined to visit and view you account.
Creating Short Term Goals
Most of us create goals each month without realizing that it should go hand in hand with annual goals. When you're creating a strategy, make sure that this can suffice the marketing plans for long term. Your brands should have an ongoing process in term of the marketing efforts, and not stop the campaign once you've reached a specific goal. Keep aiming higher and see how you can top the previous results.
Expecting Instant & Fast Results
Great things take time. Rushing the potential of you strategies can harm not only the campaign, but your over all results as well. Achieving results require a forward-thinking mindset. This is where the idea of organic engagement comes in. Having loyal fans or a group of people supporting your brand puts you in a bigger advantage.
Here's An Important Reminder
Instagram is becoming more strict with your activities. Make sure you don't go overboard with following, liking and commenting. You can read more about that here.
In conclusion, anyone can get their Instagram account monetized, and you just need to know how to do it properly. We can help you with your journey. Monetize your Instagram with us!